Ideology: Entrepreneurship’s Critical Component

Courtesy: Brooke Cagle /

One of the books that I’m reading right now is Built To Last by Jim Collins. It reviews some of the world’s most historically successful companies, comparing them to very similar (from an industry or product offering standpoint) rival companies. His purpose is to attempt to identify why two seemingly similar companies, operating within and during the same markets, can so often experience such different levels of longevity and success. What makes these companies, across a wide range of industries, so different?

In one chapter, he explains an example that really stood out to me and, without a doubt, has clear implications for the culture of entrepreneurship that many business owners operate in today. Continue…

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